As the graphic designer at UrbanStems, I was tasked to redesign the flower shipping boxes.
The box is too big, also making shipping cost more expensive.
Too much extra room in box, especially with dried bouquets
There isn’t an exciting/lively unboxing experience.
There aren’t any care tips on the box.
The insert is a separate piece.
Why redesign these boxes?
The design process.
Features:
Abstract petals
Bright colors
Care tips
Contact info
Final Design
The box is smaller, also making it less expensive.
The outside design is subtle, while the inside is made up of bright, eye-catching colors and shapes. This makes for an uplifting unboxing experience.
Care tips and contact info are easy to locate in the inside flap of the box.
We kept “Someone is thinking of you”.
